Our Story

The Asaro approach

We’re George and Kirsty Brooks, founders and directors of Asaro.

With years of experience delivering large-scale creative events for high-end clients, we knew the superyacht industry was crying out for specialist event skills and expertise to show guests the world in a whole new light.

We enable our clients to inspire, entertain and educate their guests with a totally new kind of experience – a tried and tested approach that helps them deliver bigger, better, more ambitious events than ever before.

Since 2012, we’ve staged extraordinary events for guests travelling on luxury yachts around the world – from Ancient Olympic-style games in Greece to fantastical birthday celebrations… even epic, immersive pirate adventures taking place across multiple Caribbean islands.

Discover the Asaro approach…

Having seen the impact of this fresh new approach, we were keen to share it with the wider superyachting industry.

We’ve partnered with Luxury Hospitality Group (LHG) to improve awareness of what can be achieved with the right team, the right support and the right expertise.

We work closely with LHG’s certified trainers to support the Foundation to Events Management module, within the five-day LHG Self Managing Leadership course.

This practical session helps ambitious, forward-thinking captains and crew go beyond the ordinary and exceed guest expectations – with plenty of inspiration, tips and tools to help them transform their events programmes.

For more information on the LHG Self Managing Leadership course – and get a taster of the Asaro approach – visit luxuryhospitalitymgm.com, email info@luxuryhospitalitymgm.com or call +31 (0)646 081 660.

preparing your journey